One of the common phrases that we grew up listening to was this: Roti Kapda Aur Makaan. Yes, there is an old Indian movie with the same name but the gist is this: common man strives to achieve these three things in their life – Roti (bread/food), Kapda (clothes) aur Makaan (house/home/shelter). Basic needs. For it is found to be true that anybody needs these three things to live and a lack of either one makes life incomplete. Now after you have worked and have achieved these three, what comes next?
If you wonder what comes next, answer lies in understanding the hierarchy of the needs. In comes Abraham Harold Mascow, an American Psychologist, who proposed, in the shape of a pyramid, the hierarchy of needs. His theory of hierarchy told us the motivation behind human behavior and how he goes about from one step to the one ahead, in life. Maslow’s hierarchy still being spoken about, even today, and used by everyone from psychologists to therapists, to counselors and advertising gurus, behavioral scientists, and security experts, is testimony to its universal application and appeal.
Abraham Maslow was born to Jewish immigrants to Russia and according to his own accord, had had a difficult and lonely childhood, spent mainly in company of books. He pioneered the Humanist Psychology movement that dealt with human motivation, self-actualization, peak performance and basic needs.
What is the Maslow’s hierarchy
It is simple but profound theory that human beings start out by first surviving in life. Food, water, sleep are some of the elements a man needs to stay alive. Those are basic survival instincts of every living being, from a single celled organism to a human.
Then once he is sure of his basic survival, he needs to be secure, which is part of the evolutionary instincts of being safe from dangers like wild animals, natural elements and other people.
Once he is safe from dangers, now his psychological needs start to show up- the need for love and belonging.
That met, he realizes he has accomplished quite some things along the way to being alive, being safe and feeling loved. Now he needs self-esteem, praiseand reward for his accomplishments.
It’s a long way till he comes this far and then he feels it’s time to do something for others, so that his name stays for posterity. That is his self-actualization need.
Does Maslow’s Hierarchy of needs still apply in the times that we live in?
It is surprising to see how human needs have evolved over time. While the hierarchy has remained intact, the time taken for humans to jump from one level to the other has drastically changed. The aspects that humans attach utmost importance to have also changed. Maslow’s needs reflect in a different way from one social stratum to the other. While the elite born no longer have to worry about basic needs and safety needs, what with being born into families that provide for everything that a child needs, many kids only begin to realize that they need praise even from a young age. Parents are more than willing to indulge in the kids and shower love, affection and praise on these kids, many of whom are lone kids in the family. On the other end of the spectrum are the kids from the underprivileged backgrounds, those who are abandoned, those who have to stay away from schools and beg, work or strive to earn their daily bread. Several nations base their development policies in meeting this need of kids of such strata. Governments the world over and several NGOs are functioning around providing basic needs like food, shelter and clothing to those who cannot manage themselves.
Not surprisingly, a whole list of industries and businesses have sprung up that utilize the insights from Maslow’s Hierarchy of needs. Advertisers appear to have gulped down abundant amounts of this theory in concentrated form, for their messages and target audiences are sharply based on the same.
Haven’t you seen the young professionals being bombarded with ads that refer to home loans, vehicles, insurance schemes, wellness medicines and good schools that secure their kids’ future? Ah! That’s the ploy to make them feel safe. Then comes the level where people need love and affection. All your dating sites, gifting options and celebrations are centered around feeling and making others feel loved and cared. The upcoming festive season will see a boom in messages that tell you that gifts and shopping alone is the way to make your loved one’s feel loved and cared for. The higher the cost of the gift, the more love it denotes! That’s become a huge industry, folks. Gone are the days of thoughtful/useful gifts!
In my opinion, with young professionals achieving success at a young age, the last of Maslow’s need, that of self-actualization, has actually come down a couple of notches. I know of several successful professionals who may not want esteem but are keen to give back to the society. They start young when it comes to charity and philanthropy. Not just writing cheques, but active participation in volunteering, spending time with causes dear to their hearts and striving to make a change in the world, has become the focus of those who have made it big at a young age. Maslow would be surprised to see how a forty something is retiring and starting his organic farm, establishing a different kind of school or joining an NGO just so that he can spend time with his family and give back to the society that helped him grow.
It is equally disturbing to see school kids craving to get all the praise and attention, something which normally comes with a hell lot of hard work and accomplishments that come after it. So what’s the best way to get it easily? Social media! Post your pictures with hundreds of filters and wait for those likes and comments that make you feel good instantaneously. But that is just an ephemeral feeling, something that goes away after each post only to return ferociously.
Maslow aimed at putting up a theory that spoke about what motivates and drives human beings. His idea was that humans evolve with age and with active work. But times have definitely changed. With the first two needs already provided for by most parents, kids today jump to the next and the next one too quickly. Sadly, for many, the time to think about self-actualization doesn’t come, and even if it does, it comes too late.
It is time to seriously rethink Maslow’s theory and maybe, just rewrite it, for some change.
What are your thoughts on the hierarchy of needs and how this applies to the times that we now live in? Looking forward to hear from you. Take a moment and comment below your thoughts.
Did you notice any corrections to be made on this page? Submit your feedback here. We will take the necessary action.